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People Vs Oil

 

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A bold brand with links to the landscape

This branding system was developed to introduce an Australian element to the existing People vs. Oil brand, already disrupting the oil space internationally. To draw relationships to the land and vibrant colours of the Bight, I introduced a bold colour palette that champions dynamism, activism and hope alongside a new logo with a strong reference to Australia.

Working closely with the local Greenpeace office, I delivered a brand kit of logos, colours, gradients, templates and textures that enabled local campaigning groups flexible tools to adapt to their own messaging.

Client: Greenpeace
Skills: Branding Strategy / Concept Design / Graphic Design / Publication Design

 
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My T-shirt design for the Australian Rainbow Warrior Tour © Greenpeace / Alana Holmberg

My T-shirt design for the Australian Rainbow Warrior Tour © Greenpeace / Alana Holmberg

The People vs. Oil campaign logo in action © Greenpeace / Sarah Panell

The People vs. Oil campaign logo in action © Greenpeace / Sarah Panell