A conference with purpose
Purpose was a two-day convergence of big ideas, brands and personalities, exploring a new wave of corporate culture driven by values over profit. Purpose demonstrates the potential for businesses to do good by their customers and the world around them.
The brief for this project requested a conceptual rethink of the original Purpose brand created in 2015. Forging together a number of complex themes and locations, I created a visual brand system based on a series of shapes and colours to reference the many aspects of the urban landscape. These shapes were then woven into a digital artwork that provided a vibrant background to all of the conference collateral and injected new energy into the website.
Skills: Creative Direction / Branding / Illustration / UX/UI
Completed during my time with PrincipleCo