Art direction for the national TV launch of The Equality Campaign, run by Australian Marriage Equality and Australians for Equality. The public debate had drifted into abstract argument, so the concept brought it back to people. Hundreds of Australians each added their own reason, "for my mums", "for fairness", "for love", as they painted a rainbow map of Australia across a blank wall. I was on set as art director and also picked up a brush as one of the painters. The spot aired on free-to-air and pay TV from October 2016. It was an early part of a campaign that grew to 15,000 volunteers and more than 2,000 partner organisations, and that ended with Australia voting Yes in 2017.

Client: Australian Marriage Equality / Australians for Equality (via PrincipleCo)

Skills: Art Direction / Campaign Creative

Learn more about the campaign here.